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Target Marketing
Marketing is the process of promoting,
selling and distributing a product or
service; moving goods from producer
to consumer.
Accurately targeting the consumer is essential to obtaining the best
possible results from your marketing investment. After carefully
researching your audience and competition, and with consideration
given to your budget and your goals, we will plan a strategy that’s
right on target.
A clearly defined, well-executed and cost-effective campaign is one of
your most valuable tools, giving you the widest exposure, reinforcing
your brand identity, and keeping you ahead of the competition. |
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Direct Mail’s Missing Link…"the PURL"
Want to see response rate lift by 2 or 3 times? We bet you do
and we can show you how. If you are spending dollars on direct
mail and are not satisfied with the lack luster results, speak
to one of our response specialists about “the PURL”.
This unique system enables you to personalize your message like
never before by generating an individual web page for every
single prospect on your list – sounds impossible but it is quite
simple.
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When your prospect
responds to your promotion they are greeted, by name, at a web
based landing page made especially for them providing them with
an easy way to respond to your promotion.
According to a DMA study, more than 1/3 of the prospects on your
list prefer to respond via the web and if you are not providing
this option you are missing out on over 1/3 of your universe.
The results are lifts in response rates of 2 or 3 times that of
a program without a “PURL. The PURL has become the missing link
in direct mail, use it on your next campaign and enjoy results
that will reflect directly on your bottom line. |
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